Glenn Sparks: Is Media Impact Real?

Glenn Sparks, a professor of communication, says violence like hitting, punching, shooting and killing, may not really contribute to the overall appeal of a film. To determine if people enjoy violence in movies, Sparks and his research team questioned 134 adults after half of the group watched the full-length version of "The Fugitive," a 1993 movie. The other half of the participants watched an edited version of the film with most of the violence Ñ about 11 minutes worth Ñ deleted. This group reported enjoying the movie as much as the group that watched the unedited version. (Purdue News Service photo/David Umberger)
Glenn Sparks, a professor of communication, says violence like hitting, punching, shooting and killing, may not really contribute to the overall appeal of a film. To determine if people enjoy violence in movies, Sparks and his research team questioned 134 adults after half of the group watched the full-length version of "The Fugitive," a 1993 movie. The other half of the participants watched an edited version of the film with most of the violence Ñ about 11 minutes worth Ñ deleted. This group reported enjoying the movie as much as the group that watched the unedited version. (Purdue News Service photo/David Umberger)
A critical look at the role of media in our lives.

Welcome to the Cinema of Change podcast with Tobias Deml and Robert Rippberger. Cinema of Change is a magazine and community that challenges the conventions of film and its ability to effect change in the world.

Glenn Sparks wrote one of the most used textbooks for media studies titled: Media Effects Research: A Basic Overview. Over the past 30 years, Glenn has become one of the foremost experts in how media effects individuals and society. In his career in academia, his lectures took him around the world from Canada to Ethiopia. We are pleased to have him join us at Cinema of Change.

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Be the change that you want to see in the world. Then, turn it into cinema.

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Media has always played an important role around the globe. We live in a world of influence and soci...

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